Secret Skill #1 : Traffic
Traffic is one of the most important skills you need to master.Whenever my students approach me, the first problem they have is...
"How Can They Get More Traffic?"
Everytime I discuss about "Traffic Strategies" to my students, they always refer them to:
1. Blogging
2. Search Engine Optimization
3. Pay Per Click
4. Joint Venture
5. Banner Advertising
6. Email marketing
7. Facebook.com
8 .Social Bookmarking
9. And much, more
However...The truth about "Traffic" is much deeper than that.
Doest it really have to do with blogging?
Doest it really have to do with SEO?
Doest it really have to do with PPC?
Not really!
If you really think about traffic, it is the accumulation of every traffic strategy you have known in the past. It is NOT one single strategy, but it is the combination of all traffic to your site. This is what we referred to as "Traffic Generation System".
So, if you receive 100 unique visitors from Google Adwords, 100 unique visitors from SEO, and 100 unique visitors from banner advertising every single day, it means that you are receiving 300 unique visitors from your traffic generation system.
Again, it is the accumulation of ALL TRAFFIC SOURCES, not just on single traffic strategy.
However, in the web 2.0 era...
The traffic generations system is NO longer valid, In fact, the definition of traffic is more advanced than that. This is what we refer to as a "media" When you own a media, you control every single bit information you want your audiences to listen to.
In fact, it is like having one of the HUB, where every time you have new product launch, you can simply tap into your media immediately.
You can start your media by having your own "Blog" or facebook Fanpage/Group
why this things are important?
That's simle, too.
It allows interaction between you and your audiences. It means that it will let you build your credibility, social proof, and trust within your audiences.
In fact. as your audiences grow larger, you will start to see other medias will want to be close to you as well. This allows your media to double or even quadruple in traffic.
So, start with your own blog or Facebook Fanpage/Group Page
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